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service
allows account inquiry,
transferring and bill
paying - all free
to our checking account
customers. We anticipate
more and more customers
coming to realize
the many advantages
of this type of banking.
Not only is it convenient
and cost effective
for the retail customer,
it has the potential
of reducing the operational
costs of serving a
customer's account. |
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Becoming
More Customer-Focused |
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As
we look forward, we
see an abundance of
opportunities. We
realize that to be
successful, we must
become more customer-focused.
While this is a trite
and over-used phrase,
it has genuine meaning
for First United.
We cannot and will
not compete solely
on price. We are too
small to enjoy some
of the economics of
scale enjoyed by super
regional and money
center banks. Yet
we are too large to
ignore the impact
on profits which inattention
to pricing can cause.
Likewise, we are not
positioned to be on
the edge of product
innovation. Such brings
an unacceptable risk
(witness the dot.com's)
and distracts us from
focusing on the customer.
This leaves us with
growth through exceptional
customer focus - a
challenge we gladly
accept. |
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We
are well positioned to capitalize on this strategy. First
United is one of only a few banks in our market area small
enough to know its customers and be very nimble and flexible
in our product offerings. Yet, we are large enough to offer
a full array of services. We will leverage these factors in
fulfilling your Board's mandate that we expand our franchise
within our current and contiguous markets to better accomplish
the Company's mission. |
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We
are excited and confident about the future. A team of highly
dedicated, competent and focused associates is focused on
and committed to meeting the Company's goals and objectives.
On behalf of all of them, I thank you for your support and
pledge our best going forward. |